Closing the gap between ambitious product vision and what engineering can actually ship.

Good design is efficient. Rework born of misunderstanding is expensive. Closing that gap takes deliberate experience launching digital products, and I’ve spent decades earning it.

I protect the investment behind every product by calling out risk early, keeping teams aligned, and delivering work that fits what the team can build and the company needs.

2-time Award Nominee

Lippert’s 2025 & 2024 Leadership and Customer Experience Award

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“
A rapid learner who adapts quickly to ever changing situations and priorities, welcomes feedback and critique from others and constantly looks out for new approaches and ideas, fosters a spirit of innovation with his unquenchable thirst for knowledge.
Department ManagerDesign Team Lead

Design for trust, then for possibility.

– Sound UX Principles –

Some Recent Work

Absolutely proficient in Figma. Fluent in engineering. Unreasonably good at project estimates.

Ranch Hand Site Overhaul

A complete overhaul of the Ranch Hand ecommerce store was ready to set a new standard for the well-known brand to help users find the right products.

Rebrand and Design System for Taylor Made

Taylor Made is a brand over 110 years old, acquired by Lippert some years back. The site itself was pushing a decade old. Print marketing looked modern and sharp. The digital side hadn’t kept up. […]

Dealer Account Center for Lippert

Lippert was ready to invest in an overhaul for their Salesforce-powered Business-to-Business platform that was about 8 years old. This project spanned about 30 team members, one vendor and 7 months of time.
🔒 – Some work is ethically-protected. Password on request.

Currently accepting interesting projects.

  • “

    It was a privilege to work with Paul for six years. He is skilled at his profession, works well under pressure and his easy-going personality makes him a pleasure to work with. Paul is one of the few people I have worked with that has total command of his computer. He generates work quickly but most importantly, the quality of his work is excellent. I highly recommend Paul; he would be an asset to any organization.

    Karen Halladay
    Visual and Graphic Designer
  • “

    I had the upmost pleasure of working with Paul side by side for about a year. I have learned so much from him in many areas; design, marketing, coding, and more which now further me into my own career. Self-starter, detail oriented, outside-the-box thinker, problem solver, are just a few of the ways I would describe Paul – number one choice, hands down!

    Stephanie Daniel
    Creative Brand Director
  • “

    Paul’s creative and technical contributions to Resero Analytics were outstanding. His earliest work produced software designs that were practical and attractive for scientists involved in drug development. Subsequently, he played a key role in the rebranding of our company, including brand identity and brand messaging.

    Dave Watson
    Founder & CEO - Resero Analytics
  • “

    I’ve worked alongside Paul for close to a year and a half. During this time I have often relied on Paul’s experience and expertise in UI / UX, and design focused areas of our roles and thoroughly enjoyed working with him given the quality of his work.

    Shannon Archer
    Sr. Software Engineer
  • “

    I’ve had the pleasure of working with Paul for 4 years at Zoro in the same team. It was a great experience, if anything just because Paul is always more than willing to share insight from his expertise and experience in both user experience design and software development.

    John Ye
    User Experience Designer
  • “

    Paul was always one of the first people I turned to (luckily he sat right behind me) whenever I had a question or needed any help. We have spent many hours in-browser perfecting components. Very grateful to have met and worked with him!

    Ada Rafalowicz
    Senior Product Designer

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