2-time Award Nominee

Lippert’s 2025 & 2024 Leadership Excellence Award

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Leading teams to build successful, scalable, user-centric digital solutions.

APrincipal Product Designer is the person a team looks to when the problem is hard, the timeline is tight, and the stakes are real by providing key insights and strategy into problem solving through years of design thinking practices in real world situations.

I’ve spent decades building this capability across UX, development, serving F1000 brands and delivering measurable outcomes to make sure we’re building the right product.

A rapid learner who adapts quickly to ever changing situations and priorities, welcomes feedback and critique from others and constantly looks out for new approaches and ideas, fosters a spirit of innovation with his unquenchable thirst for knowledge.
Department ManagerDesign Team Lead
Paul consistently delivers excellent customer-centric designs, enabling us to complete projects even when time and resources are limited. His efforts have demonstrated the significant value of UX/UI design to the organization, leading to the expansion of our department.
Department ManagerDirector Web Strategy
I enthusiastically nominate Paul Roesner for the Employee of the Month award. His tireless work on recent projects has been exceptional. Paul’s thoughtful designs, willingness to accept feedback, and calm approach make him an invaluable team member.
Fellow Team MemberMarketing Team

Design for trust, then for possibility.

– Sound UX Principles –

Recent Work

Designer. Developer. Strategist.

Brand and Site Redesign for Taylor Made by Lippert

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The team had just a week or two to turn around a design system and a web site concept so that the new home page […]

B2B Store & Account Center for Lippert

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Lippert wanted to update a decade old User experience for customers that want to view their invoice, check order status and submit cases.

Marketing Website for Resero Analytics

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Resero wants to publicly announce its market strategy with its business strategy through a fully functional, modern marketing web site. The decades old industry is […]

Button Component for Zoro

A popular ecommerce store needs a well-defined modern approach to their rethinking about a button component using best UX standards and UI conformity.

Pagination Component for Zoro

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A popular ecommerce store needs a well-defined modern approach to their rethinking about a pagination component using best UX standards and UI conformity.

Business Cards for Resero Analytics

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Resero has invested a significant amount of time and money into a new brand. It was time to extend the new brand assets to business […]

Large Component UX Specs for Zoro

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When building a new design system from old components, you need to start with sound UX research and defined component specs to align teams and […]
🔒 – Some work is ethically-protected material and needs a password to view.

Currently accepting interesting problems.

  • John Ye
    User Experience Designer
  • I’ve worked alongside Paul for close to a year and a half. During this time I have often relied on Paul’s experience and expertise in UI / UX, and design focused areas of our roles and thoroughly enjoyed working with him given the quality of his work.

    Shannon Archer
    Sr. Software Engineer
  • Paul was always one of the first people I turned to (luckily he sat right behind me) whenever I had a question or needed any help. We have spent many hours in-browser perfecting components. Very grateful to have met and worked with him!

    Ada Rafalowicz
    Senior Product Designer
  • Karen Halladay
    Visual and Graphic Designer
  • Dave Watson
    Founder & CEO - Resero Analytics
  • I had the upmost pleasure of working with Paul side by side for about a year. I have learned so much from him in many areas; design, marketing, coding, and more which now further me into my own career.
    Self-starter, detail oriented, outside-the-box thinker, problem solver, are just a few of the ways I would describe Paul – number one choice, hands down!

    Stephanie Daniel
    Graphic Designer

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